Jason McKee

4 minute read


Have you built something really cool on ServiceNow? Solved an interesting problem? Have a great story to share with your peers? We want you to come speak at CreatorCon 2022, the conference for architects and developers of all skill levels! The call for content is now open, read on to learn how to submit.

CreatorCon Call for Content

We welcome submissions from everyone in the community, regardless of how long you’ve been in the ecosystem or whether you’ve spoken at a conference before. Developers want to learn from other developers, so this is your chance to give back to the community by sharing your experience. You bring the idea and the passion. We’ll get you “stage ready” (whether we’re virtual or in-person)!

Whether you’re a first-time submitter or you’ve presented before, here are some tips on how to get your session proposal noticed:

A great title

Besides having a great idea for a topic, the next most important elements are a session’s title and abstract. Our reviewers are looking for the same thing as attendees on your session submission. If the title doesn’t sound interesting, then attendees aren’t likely to read the abstract. And if the abstract isn’t compelling, then they won’t choose your session. In the past, we’ve seen great sessions with poor attendance because the title and abstract don’t grab people’s attention. Your title should pique the attendee’s interest and describe what the session is about. Short titles like “Virtual Agent” don’t generate as much interest as “Add a chatbot to your custom app” or “Have a conversation with your app”.

A great abstract

Once you’ve drawn them in with the title, the abstract should tell them:

  • what they’ll learn
  • why they should attend
  • what they’ll get out of it.

Using the “Add a chatbot to your custom app” example, an good abstract would be: “Chatbots aren’t just for ITSM anymore. Join me to see how I added a Virtual Agent interface to my custom app. I’ll cover how to design conversations, things to consider when building your app and lessons I learned along the way. Come see how easy it is to add a chatbot to your app.”

We’ll be wearing our “attendee hats” while reviewing, so talk to the attendees in the abstract. Phrasing like “Join us to hear how we…” or “Want to learn about…” are much more engaging than an abstract that reads like an outline, “In this session I plan to talk about X, Y, Z.”

Office Hours

Need help fleshing out your idea? Join us for CreatorCon Call for Content Office Hours:

  • October 13th @ 10:00-11:00 PDT
  • October 14th @ 07:00-08:00 PDT / 16:00-17:00 CEST
  • October 19th @ 16:00-17:00 PDT / October 20th @ 10:00-11:00 AEDT
  • October 21st @ 11:00-12:00 PDT
  • October 26th @ 16:00-17:00 PDT / October 27th @ 10:00-11:00 AEDT

Added dates:

How to submit

CreatorCon is using the same call for content app as Knowledge, so it important to tag your submission so we can find it. On the submission form, be sure to fill in “CreatorCon” in the “I am interested in submitting for” field.


All accepted sessions will be recorded and available in the digital experience, but if you are willing to speak live in person as well, please fill in “In Person” under “Speaker Preference”. Finally, once you submit, you will be unable to go back and edit so make sure you’re completely happy before clicking submit.

The call for content app can be found here: https://events.service-now.com/cfc. We can’t wait to see all of your session ideas!