Lauren McManamon

1 minute read

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You’ve been asked to do a presentation. You’ve listened to part 1 of this series to prepare and part 2 to avoid the top 10 b now it’s time to craft the message so your audience understands the purpose. We’ve got a returning guest here to help with that.

Topics

  • 00:00 Welcome/introductions
  • 04:45 CMA/CTA programs
  • 09:14 Crafting your message
  • 11:16 Horses for courses
  • 12:44 Short presentations
  • 14:51 Example: Key messages
  • 16:04 Example: Supporting statements
  • 19:52 Example: Objection Handling
  • 23:07 Example: Other concerns
  • 24:34 Example: Closing
  • 25:23 Example: Call to action
  • 27:09 Bonus tips
  • 34:03 Planning stage vs building stage
  • 34:53 The summary
  • 35:52 Contact info
  • 36:29 Outro

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